Oatly Case Study: Revolutionizing Supply Chain Performance through Connected Planning
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Connected Processes for a VUCA World
This engaging one hour webinar features Masoud Zanganeh, Director of Integrated Business Planning at Oatly, the leading dairy alternative food company, detailing their journey to find the right planning processes to grant end-to-end supply chain visibility that remain efficient through fast scaling.
Accommodating regional differences in demand, managing factories spanning three continents, and achieving data visibility for more accurate supply & inventory planning: learn from Oatly’s incredible journey.
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Confirmed Speakers
Maria Villablanca
Co-Founder and CEO, Future Insights Network
Hendrik De Cuyper
Head of Sales, Anaplan
Masoud Zanganeh
Director of Integrated Business Planning, Oatly
Tom McDonough
Senior Director Supply Chain Solutions, Anaplan
Confirmed Speakers
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Masoud Zanganeh
Director of Integrated Business Planning, Oatly
Maria Villablanca
Co-Founder and CEO, Future Insights Network
Tom McDonough
Senior Director Supply Chain Solutions, Anaplan
Hendrik De Cuyper
Head of Anaplan Sales, Bluecrux
Oatly Background
Oatly is a Swedish food company that produces leading dairy alternatives from oats. Since launching in 1994, Oatly leaders have put sustainability at the center of their mission.
Despite achieving colossal growth, and international brand recognition, a lack of visibility was creating difficulties for scenario planning capabilities. Oatly supply chain executives needed to implement new planning strategies to maintain growth and success with more visibility across their supply chain – a vital need in this VUCA world.
With factories in Asia, America and Europe, standardization and improved processes were key to Oatly.
Oatly’s global presence demanded connected planning with the flexibility and resilience to adjust supply based on timely insight to changes in demand such as large retail promotions.
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Results
In 2021, Oatly began their Connected Planning journey began through implementing demand planning and Integrated Business Planning (IBP) for insight into regional differences. Greater visibility across Oatly teams and locations enabled more accurate supply & inventory planning, answering the questions: what should be produced, when should it be produced, and where should it be produced.
New planning processes implemented with Anaplan allow Oatly to remain resilient in the face of volatility with the flexibility to maintain their new tool’s benefits throughout rapid growth and change.
What have Oatly learned from these new processes? In short: Data, Data, Data.
The visibility of data across the board allows for well-rounded and accurate planning capabilities like never before. One thing Oatly describes as a new must is the importance of processes before tools. Cementing necessary processes in place as priority, enables scaling at large without losing key organizational structures.
The organization’s new planning capabilities, promote greater visibility and knowledge that can inform not only Oatly’s demand and inventory planning, but work to better meet the brand’s sustainability goals in line with their wider goals.
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Masoud Zanganeh
Director of Integrated Business Planning, Oatly
Masoud has more than 12 years of experience of working within supply chain & operations. He supported different manufacturing companies that specialize in different horizons of demand & supply planning, and during later years, evolving that on towards Integrated Business Planning.
Maria Villablanca
Co-Founder & CEO, Future Insights Network
Maria Villablanca is the Co-Founder and CEO of The Future Insights Network,an independent media platform for manufacturing, supply chain, and digital transformation leaders and the host of the Transform Talks podcast.
In this capacity, Maria interviews senior practitioners and the greatest thought-leaders of today to cut through the hype and noise around transformation.
Maria is the driving force behind Future Insights Network's mission to demystify technologies such as AI and ML, IoT, robotics, and blockchain and uncover their use cases for building robust supply chains during the Industry 4.0 era. As a strong believer in diversity and inclusion, Maria is proud to be leading a women-operated business.
Maria's contribution to the supply chain profession is widely recognized and has seen her win a number of awards, including Supply Chain Digital’s 'Top 100 Leaders in Supply Chain', Insights Success’ '10 Most Tremendous Women in Supply Chain', Views’ ‘The 10 Most Empowering Businesswomen Leading Through The Change, 2022’ among many others.
Henrdik De Cuyper
Head of Anaplan Sales, Bluecrux
Working for the Anaplan squad for a few years now, Hendrik has been supporting Oatly from the bluecrux side, by assisting the company on their journey towards integrated business planning. Hendrik currently holds the position Head of Anaplan Sales at Bluecrux.
Tom McDonough
Senior Director Supply Chain Solutions, Anaplan
Tom leads Solutions Marketing for Supply Chain at Anaplan. He has 25 years’ experience in supply chain management, with roles ranging from supply chain professional services consulting in multiple industries, to supply chain planning product management and supply chain line of business leadership with Intel, Technicolor and Oracle.
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