A New Supply Chain Paradigm:

With the onset of COVID, and other global disruptions, businesses are increasingly moving towards a more robust distributed business model, utilizing the digital ecosystem to provide end to end visibility across the whole operating model from the supply network to consumer.

Key discussion areas:

• Is the traditional supply chain model fit for purpose?

• Redefining our relationship with the supply network and consumers

• Using the ecosystem model to build resiliency

Philip Morris International (PMI) is one of the first leading international consumer product companies to completely reinvent itself by voluntarily disrupting its industry. In a radical move toward phasing out cigarettes from its product portfolio, PMI is in the midst of reinventing itself as a multi-category consumer goods company. In this exciting 1-to-1 interview, Maria Villablanca, CEO and Co-founder of The Future Insights Network and host of the TransformTalks podcast, is joined by Massimo Andolina, PMI's SVP of Global Operations and the driving force behind PMI's radical transformation to uncover the complete case study.

Today’s supply chain processes are inside-out and functional. While demand and supply volatility is increasing, organizations and processes respond but struggle to sense. The dilemma? The number and capabilities of sensors and analytics are growing, but there is no way to adapt existing processes to sense and quickly respond.

Project Zebra is an open-innovation and collaborative effort to define outside-in processes and redefine decision support technologies.

During this session we will highlight:

• The Project Zebra: Outside-In Model

• Pilot learnings and insights from LKQ Europe

• Key capabilities adopted to deliver value-based outcomes

This C-Suite discussion will take a holistic view of the direction of transformational change within supply chain ecosystems today. Key supply chain challenges include shipping costs, supply disruptions, raw material shortages. How has digitisation progress helped to manage these major obstacles? Where are the major opportunities for supply chain to advance its capabilities and contribute to organisational success? Is your workforce prepared for the data-driven revolution?

Key Takeaways and close